What To Know About The Latest Dog Food Trends

Currently, pet lovers and owners are interested in the health and wellbeing of their animal friends. As such, the pet food market has seen an unexpected growth. Current trends within this sector highlight that pets are more than animals. Most millennials consider their pets to be some “practice” before they have children. The U.S expects its pet food market to reach more than $30bn in 2022, while the global pet food market experiences an annual growth rate of 5%. Experts say that this is the only segment that will expand more than 2% within the next five years. Several companies, such as the Farmer’s Dog, have seen this potential and launched their pet product brands. Here is what you should know about the latest dog food trends.


  • Humanization. Current pet owners consider their pets to be part of their families. These people refer to their pets as their “children” or “fur babies.” As such, humanization is among the key trends that drive the pet food industry today. Pet owners now look for the same quality food to feed their pets as they would want for themselves. Manufacturers have noticed this trend and have come up with a range of food quality that resembles human food. Such innovations include Natural Instinct Fish Fingers, Sheba Classic Soup range, and others. Additionally, some manufacturers have included trendy ingredients to create a pet food that appeals to consumers.



  • Quality, premium Food. Humanization has also triggered the demand for high-quality and premium pet food. According to experts, pet owners are no longer worried about the cost of pet food. Instead, they are more concerned with the quality of the food. Most of America’s pet owners admit that they can sacrifice their luxuries to afford high-quality food for their pets. As such, the retail sale of high-quality and premium pet food has increased over the past ten years.



  • Wellness. As pet lovers get more interested in the health of their pets, they have also increased their expenditure on nutritious pet food. Pet owners now want more specialized pet food. Additionally, pet owners are now taking notice of their pet’s allergies and intolerances. Since 2016, studies show that there is a 75% increase in the demand for hypoallergenic food blends. As such, a pet treat manufacturer has to cater to this trend by introducing categories such as puppy, weight control, and hairball control.



  • Natural and Organic food. Consumers also take into consideration the ingredients in their pet food. Since organic and natural foods are popular choices among humans, pet owners want the same for their pets. People expect their pet food to have no artificial colors, flavors, or preservatives. According to the Organic Pet Food Market report, the global organic pet food market will see tremendous growth. Brands have realized this trend, and they have come up with a range of natural and organic pet products.


As you can see, pet food trends tend to mirror human food trends. Make sure you know what is trending to ensure your pet gets the care it requires.

14 thoughts on “What To Know About The Latest Dog Food Trends

  1. You are right, pets are no longer just entertainment and animals but have become an integral part of the families and in case of unmarried single professionals and couples with no kids, these pets are like kids of the family and only the best, healthiest and delicious food for their pets.

  2. Great Idea!!
    This is first I have read your blog. I love your outlook and dog food trends tips. I can’t handle my greed to apply your ideas. I will apply these basis of regular for my black diamond. Very helpful presentation to me.Thank for the excellent sharing.

  3. This is quite an informative post. I think people should also be aware that many dog foods these days are being linked to heart diseases. Therefore, people should research a bit about the different brands available that will not cause DCM. Purina, Royal canin, and Science Diet are my favorite brands right now. I usually order than from Chewys or PetCareRX online.

  4. Intuitively this make perfect sense, and for the same reasons you outline. The market for dog food has grown as our own awareness of food quality increases and as it becomes more acceptable to see pets as a true part of our own families (the term, for example, fur babies is now ubiquitous). It’s interesting to note though that when you do a google trends search, searches for the term ‘natural dog food’ have been incrementally declining worldwide since January 2010. And when you do a google search for ‘dog food’ and then do another search and add the words ‘natural’ or ‘organic’ to the search the volume is only 1% of the search volume for ‘dog food’ on it’s own. Great post and still agree with the findings. Declining search terms, for example, could simply be because good quality dog food is now much more readily available.

  5. Before positioning the cool cat or dog bed, make sure that the spot you’ve chosen is one of his favorites in the house. Chances are if he doesn’t like that spot, he won’t sleep there at all!

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